Brother Lawyer is a senior product manager for FamilySearch, the Church's family history website and its associated online genealogy services. But his self-applied title is "uber-techno-genealogist-ologist" (UTGO) which he facetiously defined as "a technologist specializing in the study of genealogists."
He and other "UTGOs," colleagues from the FamilySearch staff, were sent around the world to observe people's behavior regarding family history. They talked with experts, novices, non-participants and even people who are "anti-genealogy," he said. What they found was that doing genealogy is difficult because people encounter obstacles in access to records, various tools, technology and life circumstances. They also found that genealogy, in the way it is often presented, is not engaging to people new to the pursuit.